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Blue Ocean Strategy 1
- Companies can achieve high performance by creating new market spaces rather than fighting over existing market share.
- Analytical tools and frameworks can help companies identify new market spaces and develop blue ocean strategies.
- Companies can create new market spaces by challenging industry assumptions and redefining market boundaries.
- Companies should focus on creating customer value and building brand equity rather than just maximizing profits.
- Companies can create new market spaces by targeting non-customers and converting them into customers.
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445 reads
Blue Ocean Strategy 2
- Companies should first focus on creating customer value and then on capturing value.
- Companies must overcome key organizational hurdles to successfully develop blue ocean strategies.
- Companies must build execution into strategy to ensure successful implementation of blue ocean strategies.
- Companies must continuously innovate and adapt to sustain high performance in blue oceans.
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298 reads
Reconstruct Market Boundaries
How companies can reconstruct market boundaries to create new market spaces. The six paths framework for identifying new market spaces and provide examples of companies that have successfully created new market spaces.
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243 reads
Focus on the Big Picture, Not the Numbers
Why companies should focus on the big picture rather than just the numbers when developing blue ocean strategies. Companies should focus on creating customer value and building brand equity rather than just maximizing profits.
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213 reads
Reach Beyond Existing Demand
How companies can reach beyond existing demand to create new market spaces. The three tiers of non-customers and provide examples of companies that have successfully reached beyond existing demand.
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201 reads
Get the Strategic Sequence Right
The importance of getting the strategic sequence right when developing blue ocean strategies. Companies should first focus on creating customer value and then on capturing value.
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173 reads
Overcome Key Organizational Hurdles
The key organizational hurdles that companies may face when developing blue ocean strategies. Advice on how to overcome these hurdles and create a culture of innovation.
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154 reads
Build Execution into Strategy
How companies can build execution into strategy to ensure successful implementation of blue ocean strategies. Advice on how to align organizational resources and capabilities with blue ocean strategies.
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143 reads
Renew Blue Oceans
How companies can renew blue oceans to sustain high performance. Companies must continuously innovate and adapt to changing market conditions.
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134 reads
Analytical Tools and Frameworks
The analytical tools and frameworks used in blue ocean strategy, including the strategy canvas, the four actions framework, the eliminate-reduce-raise-create grid, and the buyer utility map.
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147 reads
CURATED BY
CURATOR'S NOTE
"Blue Ocean Strategy" presents a systematic approach to creating new market spaces that can lead to sustained high performance.
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