One prominent area of research, for example, was popularized by noted psychologists Daniel Kahneman and Amos Tversky and focuses on the distinction between “fast” and “slow” thinking. Fast thinking is intuitive, automatic, and nearly impossible to switch off, relying on heuristic processes to come to a “good enough” decision. By contrast, slow thinking takes a great deal of time and energy analyzing all available data before reaching a conclusion.
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