If a concept is highly technical or complicated, analogies are also a good way to simplify them. Analogies are the foundation of learning from experience, and they work because they make use of your brain's natural inclination to match patterns.
Analogies influence what you perceive and remember, and help you process information more easily because you associate it with things you already know. These mental shortcuts are useful methods of processing new and unfamiliar information, and help people understand, organize, and comprehend incoming information.
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