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“You can’t use up creativity. The more you use, the more you have.”
One tool for boosting creativity is “storywording.” Originating from improv, storywording involves co-creating a story: One person starts the narrative, the next person adds a word, and so forth.
Another tool is the “diverge-converge” method. Your goal is quantity over quality of ideas. Begin writing down every possible idea in response to a challenge. Once at 50 ideas, take same time to narrow them down until you have one to pursue.
If you still feel stuck, try using analogies to think about your challenge in a different light.
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“Design is a formal response to a strategic question.”
If you spend months designing, building and creating a new type of smartphone holder to help people keep their credit cards, ID and phone all together only to realize that no one wants to buy it because people would rather use ...
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“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”
Now that you thoroughly understand your customers and have identified the right problem, start solving. It’s good to think big, at first, when picturing solution...
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“You absolutely, positively have to be there and observe!”
Before you start designing a new product or service that you think will help your customers, step back and take a look at how you perceive the world. Examine how you think about your customers, what aspects of their behavio...
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“Even if you have a hammer in your hand, not all the world is a nail.”
Many people have come up with different approaches to design thinking, such as the process that involves breaking down behavioral patterns to form insights, and the IBM method that oscillates from customer obser...
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“Design is the intermediary between information and understanding.”
Getting to know your customers, what they want, how they think and why they act a certain is way is imperative for successful design.
Start with looking for the “extreme” customers.
Try a structured i...
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CURATED FROM
IDEAS CURATED BY
Essential Skills for Creativity and Business Growth. Designers Charvi Parikh and C. J. Meadows’s handbook of design thinking tools will guide you through the innovation process, from challenge to prototype.
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