The installation design was intentionally stripped back so that the object itself would speak with minimal interference.The team wanted to avoid decorating the machine and instead present it in its most basic, "naked" form.

Minimalistic Installation Design

"21st century art challenges: what makes us human?"

Before using a mirror in Narciss, the team experimented with AI-generated art and Rorschach TestsHowever, they did not feel these approaches made a significant poetic contribution, and ultimately decided on the mirror as the focal point of the installation.

Mirror as Focal Point

Narciss challenges the traditional view of creativity by demonstrating that AI can also generate art.This raises questions about what defines art and the role of AI in the creative process.

Questioning AI's Creative Capacity

The AI, Narciss confronts the idea of self-worship and self-centeredness in art by presenting an AI caught in an eternal loop of self-reflection.

Challenging Self-Worship in Art

Narciss is designed to stimulate more holistic and humbling conversations about art and the human condition.By exploring the nature of self-awareness and creativity in AI, the project invites viewers to reevaluate their own self-perceptions and understanding of art.

Stimulating Holistic Discussions

Narciss is an art installation that investigates what might happen if a machine were to exhibit human-like narcissism.The project was inspired by the concept of self-awareness, which has historically been considered unique to the human condition.

AI Explores Human-like Narcissism

The studio behind Narciss, Waltz Binaire, reinvests its profits in creative experiments with new technology.This approach allows the team to explore new possibilities in art and science while preserving the studio's identity.

Reinvesting Profits in Creative Tech

As the AI observes itself in the mirror, it generates descriptions like "a shadow of a person" and "a bunch of electronics on a table." These descriptions are both accurate and eerie, reminding the team of how humans think about themselves.

Intriguing AI Self-Descriptions

To create a sense of grandiosity, the team filmed Narciss in a marble colosseum.This location was chosen to evoke a heavy, mockumentary feel, emphasizing the importance of the self in the context of the project.

Filmed in Marble Colosseum

Christian Mio Loclair, creative director at Waltz Binaire, believes that by asking profound, evolutionary questions, art can continue to grow and develop in new directions.

Art Growth Through Profound Questions

As we progressed further into AI technology, we as human need to reevaluate our own self-awareness about AI and what are we going to do with it, what makes us unique as human?

Little Black Book, What does the AI that got lost in its own reflection tell us about the self and the future of creativity? LBB’s Laura Swinton talks to Waltz Binaire creative director Christian Mio Loclair at NEXT19

AMIN HAKIM

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