Super Apps in Asia
Super-apps are single applications that offer multiple diversified services for everyday personal or commercial life, rely on a common financial transaction platform, leverage intra-app data to tailor offerings, and are widely adopted.
For example: WeChat, Alipay, and Meituan in China; PayTM and Tata Neu in India; GoTo GoJek in Indonesia; and Zalo in Vietnam
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A learner | Writer of Melva's Note on Substack | High curiosity about psychology and human development.
Super apps are top-rated in Asia, while it's not very common in the US. What happened? Let's find out through the HBR article.
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