Have you caught yourself chasing someone else's dreams? Or stuck in a rules and norms where you live right now? The agony to live free is always there, but how should we do that? When there's no room to question the norm or the cage in the mind, it's pretty hard to put fight n a war.

We'll always have a demand in this life, whether it's a requirement to get a job or our parents expectations for us. Sometimes, it can be exhausted to fill all of this dream because probably it's not belong to us.Fortunately, you have the right to reprograms all the truth that captived you. Start by letting of expectations. Let go of the perfectionist and shift your expectations to things within your grasp, like the effort you put in and the joy you have at the present moment.

Reprogramming your life

When you set your expectation with intention, you aren't just surviving; you're crafting a life that allows you the freedom to flourish. Remember, re-programming is not a one-night solutions, it requires continuous updates; it's an ongoing journey of personal evolution.

Cultural expectations: sounds familliar?Respecting your culture doesn't mean you can't forge your own path within it. As you stand on your path, remember that both culture and faith offer maps but you're the navigator. Your life is a canvas and you hold the brush. It takes courage to paint outside the lines, but doing so allows you to create a life that's authentically yours, free from cultural expectations.

Expectations imposed by your cultur

It's easy to get lost in a fantasy of what you thing your partner should be like, how they should react, and what they should understand about you. However, the world doesn't work that way. The silent hopes and assumptions can skew the reality of who your partner is and what they're capable of offering.

Expectations in your relationships

A heartfelt conversations can solve half of the problem. Relationships need checkups, a time to exchange feedback, and to really listen not just to respond. Don’t seek to control; instead, seek to share, to understand, to grow. Be ready for love, be open to change, and most of all, be true – to yourself, your partner, and the love you both deserve.

The professional landscape is a realm distinct from other areas of your life. When considering your own expectations around job performance, it's important to be mindful of this dynamic.Be proactive in understanding both the stated and unstated expectations, This could mean observing, asking thorough questions and even reading between the lines to truly decode your boss's priorities, working style, and expected deliverables.

Expectations in your professional life

If the times comes when your expectations in your career are no longer fulfilled by your current company, listen closely to your gut. What do you really want from your career? How does your current job fit into this vision? It's important to find work that's meaningful to you.

You can live an authentic life by examining your expectations, release those imposed on you and intentionally embracing what align to your true self. Expectations are shackles unless you let them be. they're meant to provide healthy structure and purposeful direction.

What matters is that you live for something you believe in and not live in fear for something you do not.”―

How can live free in a rapid change of our society? Is there any possibility to live by our own definition of life? 

The bestselling author returns with his biggest book yet in which he teaches us the secret to living a happier life: get rid of as many expectations as possible—of ourselves, our future, our relationships, our career and our family.Expectations are the secret software, running on the hardware of our minds, controlling our emotions, decisions, and actions. How? Think about your life. How much of the sadness you feel derives from what you think should have happened—than with what actually happened?Think about your career. How much of the discontent you feel comes from your belief about where you’d be at this point—than with the progress you’ve actually made?Think about your relationships. How much of your dissatisfaction with friends, family, significant others, or spouses has to do with your unspoken presumptions—than with the people themselves?Having so many expectations is distorting your perspective, decreasing your happiness and disrupting your joy. You can live a life of true freedom, greater peace and less stress: release as many expectations as possible.This, DeVon Franklin argues, is the secret to a better life now.In a culture obsessed with more, Live Free is a bold counterintuitive book that can start a cultural revolution, Franklin contends. Everyone struggles with unnecessary expectations. But once you learn to let go of them, you can set the stage for the life you’ve always wanted.

Understand yourself and those around you.

psychology

Psychology

career

Career

personaldevelopment

Personal Development

health

Health

loveandrelationships

Love & Relationships

DeVon Franklin

Live Free

How do philanthropists choose the issue they care about most? What would be their framework before donating their money?
I find it interesting when all the people fight for education and health at all costs. Education and health are indeed vital and fundamental things for a country’s development.
However, I’m still curious about their framework before donating their money. A massive amount of money will be donated to a specific issue, and I believe they must use a rigid process, mathematical hypothesis, and endless meetings to decide.
Let's find out!

Case Study 1:

There are three main points to contemplate in pursuing the goal that we want to focus on more.

Selection Cause

Importance means how many individuals are affected by this issue and how deeply? How far can this breakthrough accomplish? However, it’s hard to conclude which is the most critical issue. Importance comparison can be tricky and subjective.

Importance

This is where some causes receive less attention from others, particularly major philanthropists. Are there important causes to make a difference that receive little support? While investigating the cause, we have to consider multiple activities that might make a difference.

Neglectedness

We look for clear ways so that funders can contribute to the progress. It can be challenging to anticipate what opportunities will arise and how long they will last. Also, there are some issues where we see relatively broad and robust dynamics that make progress particularly likely or unlikely.

Tractability


The amount of research done by philanthropist must be a lot, right? Like, how do they conclude it?

In case you’re curious about the philanthropy action, are they doing a good job or just doing good to make their reputation shiny?

Discover the world of business and economics.

economics

Economics

writing

Reading & Writing

business

Business

humanresources

Human Resources

How do philanthropists choose the issue they care about most?

An economy is a system for producing and distributing goods and services, but it only exists when there is scarcity and choices must be made regarding the use of limited resources.
Without scarcity, there is no need for economizing, and thus, no economics. In other words, economics studies the choices societies make regarding the use of scarce resources that have alternative uses.

Scarcity Drives Economics

Production is a fundamental aspect of economics that involves using scarce resources to create new output.
Efficient economies maximize output by minimizing waste and effectively utilizing scarce resources, ultimately determining a country's living standards.

The Importance of Production

Investment is the sacrifice of real resources today in order to have more in the future. The success of investments depends on how much consumers value the benefits of other people's investments.

Investment for a Better Future

Insurers reduce risk by categorizing the population into different risk groups and charging premiums accordingly.
That's why safe drivers pay lower car insurance premiums compared to their reckless counterparts. Similarly, office workers pay lower premiums for occupational injury insurance compared to professional snowboarders or construction workers.

Insurance: Paying Someone to Assume Your Risks

The bestselling citizen's guide to economics Basic Economics is a citizen's guide to economics, written for those who want to understand how the economy works but have no interest in jargon or equations. Bestselling economist Thomas Sowell explains the general principles underlying different economic systems: capitalist, socialist, feudal, and so on. In readable language, he shows how to critique economic policies in terms of the incentives they create, rather than the goals they proclaim. With clear explanations of the entire field, from rent control and the rise and fall of businesses to the international balance of payments, this is the first book for anyone who wishes to understand how the economy functions. This fifth edition includes a new chapter explaining the reasons for large differences of wealth and income between nations. Drawing on lively examples from around the world and from centuries of history, Sowell explains basic economic principles for the general public in plain English.

corporateculture

Corporate Culture

books

Books

Thomas Sowell

Basic Economics

The vegetable is the first Crispr-edited food to hit the US market.

Mustard greens are packed with vitamins and minerals but have a strong peppery flavor when eaten raw. To make them more palatable, they're usually cooked.

“We basically created a new category of salad,”

Pairwise’s goal is to make already healthy foods more convenient and enjoyable. Beyond mustard greens, the company is also trying to improve fruits. It’s using Crispr to develop seedless blackberries and pitless cherries.

One benefit of Crispr is that it can achieve new plant varieties in a fraction of the time it takes to produce a new one through traditional breeding.

The mustard greens aren’t the first Crispr food to be launched commercially. In 2021, a Tokyo firm <a href="https://www.nature.com/articles/d41587-021-00026-2">introduced a Crispr-edited tomato in Japan</a> that contains high amounts of y-aminobutyric acid, or GABA.

However, gene-edited foods could still face obstacles with public acceptance, says Christopher Cummings, a senior research fellow at North Carolina State University and Iowa State University.“People want to know how their food is made. They don’t want to feel duped,” Cummings says.

Cumming said that, If gene-edited foods are really going to take off, they need to provide a clear and direct benefit to people that helps them financially or nutritionally.”

I believe that human's brain is always crave for innovation, for example this cripsr-edited salad. What do you think about this innovation? 

A startup used gene editing to make mustard greens more appetizing to consumers. Next up: fruits.

food

Food

technologyandthefuture

Technology & The Future

artificialintelligence

Artificial Intelligence

scienceandnature

Science & Nature

The First Crispr-Edited Salad Is Here

In this book, Dr. Amen explains how brain imaging technology can affect our health and wellness, along with the principles of brain health and different brain systems.

Brain imaging technology, SPECT or Single Photon Emission Computed Tomography, enables us to understand blood flow and activity patterns in the brain. This information is associated with various mental health conditions. According to Dr. Amen, this imaging brain will enable targeted treatments that could make a difference.

How brain imaging can changes everything

Dr. Amen lives with 12 brain-health principles, and this 4 is a standout. <ul><li>First: The brain is malleable, which eases cognitive function.</li><li>Second: It’s involved in everything we do and central to our overall health. </li><li>Third: It’s self-directed, meaning it has a degree of control over its function. </li><li>Fourth: It can bounce back from injuries or diseases with proper intervention.</li></ul>

Key formulas for brain health 

This four circles approach to brain health will boost the performance holistically, through biological health, mental health, social connections, and spiritual fulfillment.<ul><li>Optimal exercise, nutrition, and sleep will improve your brain power.</li><li>15.000 steps daily will improve blood flow, reduce inflammation, and stimulate new brain cells.</li><li>A healthy diet and good sleep can add to your glow.</li></ul>

From the psychological circle, we need to see stress management, cognitive stimulation, and mental health support. Social circle, like building and maintaining strong connection, is crucial for brain health. From a spiritual circle, it involves having a purpose and meaning in life. So, every time you meditate, pray, or do some good deeds, it supports your brain health.

There are three main brain systems: the limbic, the basal ganglia, and the prefrontal cortex.<ul><li>The Limbic is responsible for emotional responses. When w experience fear or pleasure, the hippocampus and amygdala activate our emotional experience.</li><li>The basal ganglia are responsible to learn new skills and how we can move. This system helps us develop the muscle memory necessary to perform the task automatically later.</li></ul>

Know your brain

<ul><li>The prefrontal cortex is the CEO of all brain functions. This part governs higher-order cognitive functions like decision-making, problem-solving, and planning. Our cognitive abilities decline when the prefrontal cortex is exposed to stress and aging.</li><li>There’s also the anterior cingulate gyrus and the temporal lobes. One part keeps you adaptable, while the other rules your long-term memories, language, and social cues. With ACG imbalance, obsessive thoughts can emerge and wreak havoc on your peace of mind. Meanwhile, unbalanced temporal lobes can lead to emotional instability.</li></ul>

Your brain is the organ of your personality, character, andintelligence and is heavily involved in making you who you are

The right diet can improve brain performance while striving for overall cognitive balance. Wonder why the right healthy diet is so important for brain health? It’s because of the unbreakable connection between the gut and the brain. Also, pay attention to any injuries you have ever had.

Hack your brainpower

Have you admired someone else’s success and wished you had their brains? This “brain envy” is the idea that we can aspire to brain health and work toward achieving it for ourselves.

Brain Envy: Good fuel

Eating better, developing more coordination-based exercises, making hobbies out of mind-stimulating, and enjoying positive and meaningful social connections are all among the important steps to increase your brain health.

Highly important note

How brains work still remains a mystery. That small size in our body can produce beautiful architecture and even explain the mystery of our galaxy. That’s why we need to take care of our brain health. 

BRAIN PRESCRIPTIONS THAT REALLY WORK In this breakthrough bestseller, you'll see scientific evidence that your anxiety, depression, anger, obsessiveness, or impulsiveness could be related to how specific structures in your brain work. You're not stuck with the brain you're born with. Here are just a few of neuropsychiatrist Dr. Daniel Amen's surprising--and effective--"brain prescriptions" that can help heal your brain and change your life: To Quell Anxiety and Panic: ¸  Use simple breathing techniques to immediately calm inner turmoil To Fight Depression: ¸  Learn how to kill ANTs (automatic negative thoughts) To Curb Anger: ¸  Follow the Amen anti-anger diet and learn the nutrients that calm rage To Conquer Impulsiveness and Learn to Focus: ¸  Develop total focus with the "One-Page Miracle" To Stop Obsessive Worrying: ¸  Follow the "get unstuck" writing exercise and learn other problem-solving exercises

exerciseandfitness

Exercise & Fitness

Daniel G. Amen, M.D.

Change Your Brain, Change Your Life

For more than a decade, the Asian tech ecosystem has been dominated by “super-apps:” platforms such as WeChat, Alipay, and Meituan that offer an enormous network of services all in one integrated app. In contrast, analogous services in the U.S. have remained largely distributed, with a larger array of apps and websites each offering users a smaller subset of functionalities.

Super-apps are single applications that offer multiple diversified services for everyday personal or commercial life, rely on a common financial transaction platform, leverage intra-app data to tailor offerings, and are widely adopted.  For example: WeChat, Alipay, and Meituan in China; PayTM and Tata Neu in India; GoTo GoJek in Indonesia; and Zalo in Vietnam

Super Apps in Asia 

According to an article on HBR, super-apps have been successful in Asia due to the fact that many Asian consumers' first experience with the internet was with mobile platforms that were designed as super-app ecosystems from the ground up. This allowed early tech players to quickly grow their user bases as they incrementally added new services spanning a wide range of everyday needs.

So, why do super apps popular in Asia? 

In the U.S., many leading tech companies started out before the widespread adoption of smartphones, offering narrow, web-only services on personal computers, such as search (Google), social media (Facebook), e-commerce (Amazon), and others. These companies later developed mobile apps, but each still offered only limited services on each app.

Then, what happened in the US? 

Super-apps have not found success in the American market due to a number of factors, including different growth paths and market positions, regulatory, technological, and cultural contexts, and organizational and financial reasons.The tech leader is also afraid of feature bloat, which occurs when too many features are added to an app, causing it to slow down and become less engaging for users. This can also lead to some functions being seen as "second class" in consumers' minds.

What would be the challenge for US to implement this idea? 

A <a href="https://www.pymnts.com/connectedeconomy/2022/the-data-point-72-percent-consumers-interested-super-apps/">2022 consumer survey</a> found that 72% of U.S. respondents would be interested in using a super-app.Recent trends suggest that US companies may be moving towards more integrated apps, with Elon Musk and Mark Zuckerberg expressing interest in creating "everything apps."

So, is there any possibility for US the have this "Super Apps?" 

Super apps are top-rated in Asia, while it's not very common in the US. What happened? Let's find out through the HBR article. 

Over the last decade, super-apps like WeChat, Alipay, and LINE have taken Asian markets by storm. Could similar platforms soon be coming to the U.S.? Elon Musk, Mark Zuckerberg, and other Western tech leaders have vocally shared aspirations of creating a “WeChat equivalent” — but while it’s possible that the U.S. will develop some form of super-app, it’ll likely be more super-ish than truly super. In this piece, the authors outline several key factors that have kept super-apps from taking off in the U.S., as well as recent trends that may lead some form of super-app (or rather, a super-ish app) to emerge in the American market.

cybersecurity

Cybersecurity

computerscience

Computer Science

Are Super-Apps Coming to the U.S. Market?

Quick questions: How many times did you pick up your phone today? Or how many times did you get distracted while doing something?

The digital world instructs our attention like no other human invention before. The consequence changed the way we live, work, and think. Gloria has studied people’s relationships with digital technology as long as it existed. Here’s what the research found: In 2004, on average. Workplace employees spend about 3 minutes on a task before switching to another. On the computer, they switch from one website to another every 2,5 minutes. In 2021, people hit attention every 47 seconds. Most people do this because of boredom.

Declining Attention Spans in The Digital Age

Once people get interrupted, it takes 25 minutes to get back to their original task. Our brains are good at dealing with multitasking & attention-shifting. However, if we do this every time, it takes a bit of our mental energy, and it leads to exhausted and stressed feelings.

What is attention? ﻿Psychologists define it as the ability to process certain things in our environments while excluding others consciously. The attention system consists of various networks that sustain different tasks.

The rhythms of attention

There are four types of attention based on how engaged and challenged we are by the objects of our attention. <ul><li>Focus: Highly engaged and highly challenged</li><li>Rote state: Highly engaged but not all challenged.</li><li>Bored state: Not engaged and not challenged</li><li>Frustrated: Not engaged but highly challenged</li></ul>

Every attentional state has its purpose and value. To achieve more, you don’t have to push yourself to be focused all the time; playing candy crus is also good for you. For most people, the highest focus is at 11 am and again at 3 pm—the boredom peaks shortly after lunch. We need to learn to flow with our natural rhythms of attention.

When people are frequently interrupted by such distractions, they report more frustration, pressure, and stress. The surprising fact is that people interrupt themselves almost as often as they are interrupted by outside forces. Researchers found that people switch their attention 44% of the time without any visual trigger. The more we are interrupted from the outside, the more we start interrupting ourselves. In contrast, the interruption can also benefit us. It gives our mind a little break from our hard work, causes lingering emotions, and uses cognitive resources.

The hidden costs of distraction and multitasking

“This means there might be some truth to the old trope that women are better at multitasking. But don’t fool yourself: the percentage of supertaskers who can multitask without sacrificing mood and performance points is tiny. “ Multitasking takes a lot of resources. However, straining to resist distractions can use up resources. Self-control is a skill that is needed at this moment. Self-control is like a muscle; using it too often eventually becomes too weak to function.

The internet is everywhere today. The network structure perfectly mimics the structure of our minds. The curiosity by following associative connections, much as we do when mind-wandering on our own. Companies use algorithms to collect data about themselves to predict what links will get us to click. Social media companies also have an interest in keeping us scrolling, Such fast-paced video content has been shown to increase our heart rates and drain our cognitive resources. When taking control of our attention, we’re up against some powerful forces.

Surviving the attention economy

Quick questions: How much control do we have if companies are so good at manipulating our online choices? We need to develop meta-awareness of our digital behavior. It means recognizing our habits, understanding what forces are trying to manipulate our attention, and learning which distraction we are worst at resisting. We can train this awareness by asking the right questions, such as, “What will I gain there?”

Reclaiming your attention

The more often you ask these questions, the easier they’ll come to you next time. Remember: Self-regulation is like a muscle. Knowing this, you can structure your day to complete your most complex tasks during peak focus.  Once we understand our behavior, we can leverage our new kinetic attention to our advantage.

Our bond with our digital devices is unbreakable; we’re jumping in front of screens, from one app to another. This behavior shortened our attention spans, and we feel more stressed than ever, There are tons of notifications dropping every few minutes, and companies are preying on our most primitive desires. Yet, disconnecting from this phenomenon is impossible - at least if we want to keep our job or have a social life. Gloria Mark, Ph.D., breaks down how the digital age has changed the nature of our attention based on her research on behavioral science.

AS SEEN ON ARMCHAIR EXPERT WITH DAX SHEPARD, WALL STREET JOURNAL, NEW YORK TIMES AND MORE **A COSMOPOLITAN BEST NEW NON-FICTION BOOK TO ADD TO YOUR TBR IN 2023** **A "NEXT BIG IDEA CLUB" MUST-READ BOOK FOR JANUARY** Rediscover your ability to pay attention with this groundbreaking new approach from "the definitive expert on distraction and multitasking" (Cal Newport). We spend an average of just 47 seconds on any screen before shifting our attention. It takes 25 minutes to bring our attention back to a task after an interruption. And we interrupt ourselves more than we're interrupted by others. In Attention Span, psychologist Gloria Mark reveals these and more surprising results from her decades of research into how technology affects our attention. She shows how much of what we think we know is wrong, including insights such as: <ul> <li>Why multitasking hurts rather than helps productivity</li> <li>How social media and modern entertainment amplify our short attention spans</li> <li>What drains our mental resources and how to refuel them</li> <li>The four types of attention that we experience every day and how to recognize them</li></ul> While the concept of “flow” has previously been considered the ideal state of focus, Dr. Mark offers a new framework to help explain how our brains function in the digital world: kinetic attention. This book reveals how we can take control, not only to find more success in our careers, but also to find health and wellness in our everyday lives.

Gloria Mark

Attention Span

Thinking out of the box sounds too vague because the human brain needs to be wired to do that. To do that, we need various “boxes” of mental models, frameworks, and theories to make sense of the complexity of this world. Good brainstorming is something you design. According to BCG, there are 5 suggestions for how to achieve real, valuable insight from a “hot” brainstorm.

The importance of using a practical question, and laying out specific constraints and criteria for success in advance, will significantly impact the brainstorming sessions. The questions will be sharp and concrete.

Never forget that framing the question effectively is half the battle

For example: Instead of asking, “How can we improve our brand image in the Indian market?” try asking,” How can we get a 25-year-old woman in Mumbai to rave about us to her friends?” Rather than wondering, “How can we come up with new marketing ideas for our airline?” try asking, “How can we ensure that our airline is the first thing that every businessperson in Los Angeles and New York considers when booking a trip?”

Consider the environment before starting a brainstorm session. Gather a range of people with diverse expertise, different perspectives, roles, and perhaps some customers or experts. You can encourage full participation and ensure juniors and seniors feel comfortable sharing their ideas.

Create conditions that foster creativity

The first step in the creative process entails identifying and doubting the current boxes and evaluating which one needs to reevaluate or replacement. Is there anything in the boxes that is irrelevant to the organization? For example, let's say we’re working with government contractors; we start by identifying some critical shared mental models that everyone held about how they worked with various government departments.

Don’t dive straight into brainstorming session-begin by revealing and doubting your own boxes 

Make sure that you have a well-prepared and effective facilitator, like a bus driver: who is well-trained, prepared, adaptive, and alert. Don’t be afraid to experiment with changing perspectives or analogies.

Bring some potential new boxes to the session to nurture ideation; they can dramatically increase the odds of a useful result

Often, after brainstorming and getting good ideas, there’s; bottle action towards the vision. Recognize that more ideas may come after your meeting ends, and follow up with participants once ideas are prioritized.

After your brainstorming session, remember to follow  up

Nintendo was founded as a playing-card company in 1889 and became a global leader in high-tech video and games applications that run on them. What if the executives had said -we are looking for growth, and we should probably be doing something new, so what should that new thing be?- the brainstorming session would be so classic, and Nintendo wouldn’t go this far.

Remember that brainstorming in a creativity session is not a “blue sky.” Considering the dark clouds on the horizon takes energy and time to identify and question your existing models and assumptions. This will lead the classic brainstorming to va results.

The most common thing that happen if the brainstorming won’t work is they don’t blame the brainstorming process. It’s a lot easier to blame the tool than to question your technique. 

A good brainstorming session isn’t something that you jump into—it’s something you design. Here are five suggestions to help your team generate better ideas.

teamwork

Teamwork

creativity

Creativity

Building New Boxes: How to Run Brainstorming Sessions That Work

AI, the most rapid change of technology nowadays, helps companies understand their customer better. And many theories say AI will know us better than ourselves. As a customer, I feel these apps, such as e-commerce, help me search for the product I want. However, as a human, there’s something that can be missed from this transformation. Will AI be our assistant in our everyday life?

Without firm self-knowledge, it’s hard to construct a logical story of who we are, the story that would make our life experience and interaction with others. This skill is complex to master, and research suggests that only 10-15% of people are self-aware.

Self-knowledge is the cornerstone of human identity.

The essence of AI is a prediction machine, which consists of algorithms capable of (1) finding patterns in large datasets and (2) training themselves to get “smarter” (increase their predictive accuracy). There are clear reasons to expect AI to improve our ability to understand things, including ourselves.

The widespread adoption provides compelling evidence for the value of AI to consumers; their AI engines do little to improve our self-knowledge. So, is there any problem? <ol><li>Our choices become more data-driven, the consumer sophistication decreases. This is a missed opportunity in the face of growing product supply. </li><li>When the algorithms do work, their work may sound “creepy”; like how did they know what I wanted even I didn’t know</li></ol>

Perhaps, to avoid the dystopian scenario predicted by Yuval Harari, we must democratize the algorithms' knowledge of us, at least by ensuring that companies have to share the personal insights they’re gathered with us. Every trivial choice we make every day reveals central aspects of our identity. Marketers have known this secret for years, so the fundamental choice between Pepsi and Coke, Nike, and Adidas is not based on rational reasons but on identification with the brand, which rests on our interpretation of that brand’s personality.

Imagine how ChatGPT will transform its knowledge of humanity without boosting our self-knowledge. 

The opportunity for AI would be to make us aware of the gaps between how we want to be seen and what are brand and product choices convey to us. As Nathalie Nahai says in her late book, consumers are highly committed to adjusting their preferences based on the reputation of brands, including their moral and political orientation.

The more similar you think the brand to your personality or character, the more you will buy the product.

Consider a few examples: your choice of movies reveals the degree to which you are intelligent, conscientious, and agreeable, and your Facebook data reveals whether you are friendly or introverted. There are few exceptions to this rule, and the list of correlations between human personality traits and product preferences needs to be revised even to summarize.AI could be a real-time coach, giving us regular feedback on our daily behavior. Wearables can translate physiological signals into actionable feedback on our fitness, energy, sleepiness, or stress levels.

There are reliable and systematic links between our preferences and our personality traits

Brands and consumers have a mutual interest in understanding consumers’ personalities. In the 1950s, marketing campaigns were grounded in focus groups and telephone surveys to segment customers “psychographically” to improve the product.With AI, we can get a much more personalized version updated in real-time, enhancing the connection between brands and consumers. A brand is a promise to deliver what people want or need.

This process only needs extensive data on consumers’ behaviors and AI capabilities to translate that data into insights. If a brand wants to share its understanding with the consumer, it will enhance its ethical reputation and trustworthiness.

In the age where data has become commoditized, but the insights and profits are being exclusive for ginormous tech players, what better way to harness consumer trust and loyalty than by giving them back valuable insights, that can turn them into smarter customers, and also self-aware humans. 

AI is already helping companies understand their customers better. And many theorize that AI will soon know us better than we know ourselves. In an age where data has become commoditized, but the insights and profits from data are the rather exclusive belonging of a few enormous tech players, what better way to harness consumer trust and loyalty than by giving people back valuable insights that can turn them not just into smarter and better customers, but also more self-aware humans? After all, if our choices as consumers are becoming more and more data-driven, but that data does not actually increase consumer sophistication or rationality, that’s a huge missed opportunity. We must democratize the knowledge that algorithms have on us, at least by making sure that companies have to share the personal insights they’ve gathered with us. Importantly, brands will enhance their ethical reputation and trustworthiness if they share their insights with consumers; persuading them that there is no conflict between knowing them well, and helping them know themselves well, when done in an ethical and transparent way.

fashion

Fashion & Beauty

Should You Share AI-Driven Customer Insights with Your Customers?

In the age of the internet, we still struggle with procrastination. Why do we act against our better judgement? It’s tough to beat procrastination with our rational thinking because we already know what we should be doing now. Let's break down our procrastination cycle:

The word of procrastination comes from the latin “pro”, which means “forward”, and “crastinatus” which means “till next day.”

The neuroscience of procrastination: A Short primer 

Procrastination is a fight between the limbic system- the ancient part of the brain influencing many of our automatic behaviours- and the prefrontal cortex, a newer part involved in cognition and higher-order thinking. This fight arises in several emotions when we procrastinate. Researchers found that this behaviour is often associated with negative emotions, such as anxiety and hopelessness, and even worse, can lead to depression.  No wonder why we hate procrastination. We tend to hate ourselves when we drown so much in mindless scrolling or doing other things.

Procrastination is an emotional process

The vast majority of people will try many ways to beat procrastination. However, it’s so rare to see people treat procrastination as a source of information. The emotional struggle is the message our body and brain are trying to communicate. | Ignoring the message can lead to devastated emotions, while embracing procrastination can help you get unstuck while protecting your mental health.

Journaling as a form of self-reflection can be helpful. But now, let’s use a structure approach, especially when you’re feeling anxious where to star. DUST, created by Graham Allcott, is a simple method to identify why you may be procrastinating. It stands for: Difficult, Unclear, Scary, and Tedious.

Making friends with procrastination 

<ul><li>Difficult: Sometimes, the task we’re about to do is quite challenging, and this may be a statement caused by a lack of confidence, skills, or both. The solution is to move the starting a bit. Make it clear what would be your first action, commit to it, and do not create an endless list of “pre-tasks” before you get started with the main task. </li></ul>

<ul><li>Unclear: To be productive, it’s important to have clearly defined actions. Make friction of your main task actionable, and clearly define items. </li><li>Scary: The feeling of failure can get in the way of our productivity. Our brain is designed in a way to keep us safe. Comfort is good, and risk is bad. Procrastination is a way to stay in your comfort zone.</li></ul>

A solution is to create an even bigger fear to trump the original one. For example, you are announcing your new target publicly. This may trigger the fear of being judged and help you overcome procrastination to avoid disappointing your followers.

<ul><li>Tedious. Some tasks are just boring. To boost your productivity while doing the same thing every day, try to change the environment. For example, you could listen to a podcast while doing the work. Or get some reward after getting the task done. </li></ul>

To apply this model, grab some paper, and dot down every feeling you’re experiencing. Then, consider each emotion in the model to identify whether you’re procrastinating because the task is difficult, unclear, scary, or tedious.

If this model doesn’t work, perhaps you need a break. The task isn’t difficult, unclear, scary, or tedious; you’re tired. Just let it go for now, focus on recharging your batteries, and don’t let feeling guilty about procrastination take your time.

Treat your procrastination the way you treat your progress. 

Procrastination is your body and your brain trying to communicate a state of emotional struggle. Ignoring that message leads to more negative emotions, but embracing procrastination and trying to decipher the message can help you get unstuck while protecting your mental health.

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