So, why do super apps popular in Asia?
According to an article on HBR, super-apps have been successful in Asia due to the fact that many Asian consumers' first experience with the internet was with mobile platforms that were designed as super-app ecosystems from the ground up.
This allowed early tech players to quickly grow their user bases as they incrementally added new services spanning a wide range of everyday needs.
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A learner | Writer of Melva's Note on Substack | High curiosity about psychology and human development.
Super apps are top-rated in Asia, while it's not very common in the US. What happened? Let's find out through the HBR article.
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