A 2022 consumer survey found that 72% of U.S. respondents would be interested in using a super-app.
Recent trends suggest that US companies may be moving towards more integrated apps, with Elon Musk and Mark Zuckerberg expressing interest in creating "everything apps."
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A learner | Writer of Melva's Note on Substack | High curiosity about psychology and human development.
Super apps are top-rated in Asia, while it's not very common in the US. What happened? Let's find out through the HBR article.
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