According to an article on HBR, super-apps have been successful in Asia due to the fact that many Asian consumers' first experience with the internet was with mobile platforms that were designed as super-app ecosystems from the ground up.

This allowed early tech players to quickly grow the...

Super-apps have not found success in the American market due to a number of factors, including different growth paths and market positions, regulatory, technological, and cultural contexts, and organizational and financial reasons.

The tech leader is also afraid of feature bloat, which occu...

For more than a decade, the Asian tech ecosystem has been dominated by “super-apps:” platforms such as WeChat, Alipay, and Meituan that offer an enormous network of services all in one integrated app.

In contrast, analogous services in the U.S. have remained largely distributed, with a lar...

In the U.S., many leading tech companies started out before the widespread adoption of smartphones, offering narrow, web-only services on personal computers, such as search (Google), social media (Facebook), e-commerce (Amazon), and others.

These companies later developed mobile apps, but ...