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Traditional approaches often focus on human will alone. But, our minds are complicated things, with many conscious and unconscious control mechanisms.

To take action, we need to not only have new inputs to turn us in the right direction, but also the ability to keep headed in the chosen ...

We all form impressions about ourselves, and once those impressions have been formed, they stick. It is as if once they are frozen in our minds, having become a part of us, and we don’t want to lose them, even if they are proven to be false.

Example: A study on high school boys showed ...

An expectation that we might be spied on also makes us change our behaviour.

The CCTV cameras in every apartment, mall or office keep the person guessing if they are being surveyed or not. They don’t know if they are being watched, but have no choice but to assume they ar...