Self-Deceptions
We all form impressions about ourselves, and once those impressions have been formed, they stick. It is as if once they are frozen in our minds, having become a part of us, and we don’t want to lose them, even if they are proven to be false.
Example: A study on high school boys showed that having overconfidence (or self-deception) in one’s abilities (athletic or academic) made them popular, even if they weren't really better in any of those abilities.
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