So... what about You?

1. Define your key idea or argument concisely. You should be able to boil it down to one sentence, or two at most.
2. The “So what?” forces you to answer the question of why the issue should matter to your audience. Explain ...

Any change initiatives to address the problem backfires because the perception of the people stays the same.

The first step toward transformation is to acknowledge your reality illusion, i.e. realize that you’re not seeing things as they are, but simply as they appear to you.

The prominent themes in your identity can emerge from certain characteristics you hold based on your gender, race or ethnicity, age, place where you live, ...