Buying Experiences = Buying Identity Elements

Experiences contribute to our identity much more profoundly than material goods. The memory of watching a beautiful sunset forms a part of who we are, and it is these memories that we reminisce and share with others. Conversely, material possessions can depreciate over time, become outdated, or be replaced.

Experiences provide happiness at multiple stages – before, during, and after. The anticipation of an experience, like a concert or a vacation, can bring as much joy as the event. The event provides enjoyment, and afterward, the memories can be relived, prolonging its happiness.