Psychologists and economists have repeatedly found a strong link between prosocial spending and happiness. Prosocial expenditure refers to spending money on others or donating to charities. An often-cited study by Professor Elizabeth Dunn at the University of British Columbia found that individuals reported significantly greater happiness when they spent money on others rather than themselves. This result held across a diverse range of income levels and cultures.
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Money can’t directly buy happiness, but some of the things it can buy will bring more happiness and truer happiness than others.
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