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The more one seeks to rise into height and light, the more vigorously do ones roots struggle earthward, downward, into the dark, the deep — into evil.
We assume we are rational decision makers, but in fact there are many biases and heuristics that our mind uses to influence most of our decision making. These heuristics can be leveraged by brands and marketers to achieve their objectives, whether that is for the benefit of the environment or selling goods and services.
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Similar ideas to Anchoring
Is the tendency to privilege the first information we encounter, even when subsequent information turns out to be more relevant or realistic.
How to control it: Because the anchoring effect can give you blinders for specific metrics, be sure that you're always reviewing data f...
It's our tendency to place importance on the first figure that we hear or see and tends to greatly affect our decisions, estimates or predictions.
Negotiators use this tactic and start with an extremely high or low number, anchoring the subsequent deal in their favour.
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