Engage with customers early on to gain deep insights and understand their pain points. Use feedback to refine your product and build a strong customer-centric approach.

4. Customer Development

Make data-driven decisions based on validated learning rather than relying solely on intuition or assumptions. Collect meaningful metrics and iterate based on empirical evidence.

5. Validated Learning

Identify a pressing problem or pain point that your product or service aims to solve. Focus on delivering value and addressing real customer needs.

1. Start with a Problem 

Revolutionizing the way startups are built and businesses are launched.

The lean Startup

Embrace a mindset of continuous learning and improvement. Rapidly experiment, measure results, and pivot as needed to adapt to market feedback and changing circumstances.

3. Continuous Innovation

Continually evaluate the viability and potential of your business model. Be willing to pivot, change course, or persevere based on market feedback and the evolution of your goals.

6. Pivot or Persevere

Build a basic version of your product with core features to gather feedback and validate assumptions. Iterate based on user insights to refine and improve your offering.

2. Minimum Viable Product (MVP)

"Innovation is not about creating something new, but rather about solving problems in a better way."

Revolutionizing the way startups are built and businesses are launched. 🌟📚

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

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Eric Ries is an American entrepreneur, blogger, and author of The Lean Startup, a book on the lean startup movement. He is also the author of The Startup Way, a book on modern entrepreneurial management.

1. Start with a Problem

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1. Consumer Sovereignty

Move on when the time comes