Embrace Failure

Scientists treat failure as a data point. It’s also how they treat positive results. Data points eventually lead to an answer.

Treat your failures as data points that steer you toward the correct answers.

You’ll never achieve the best branding until you fail a couple times.

The very best brands always come from repeated trial and error, mistakes and failures and not from instant perfection.

If we look at the number of failures and setbacks in Elon Musk’s life, we begin to see why he is so successful.

The Tesla and Space X CEO uses failure as a tool towards eventual success, if at all. It is a non-linear path to innovation, which involves starting from the first principle,...