Everyone needs a great personal brand. Having a personal brand is awesome. A strong personal brand can have a tremendous impact on both your individual success and that of your company. That's what several great authors at Inc., including myself, have been telling you.

Personal branding plays a crucial role in your success. Whether you're aware of it or not, everyone has a personal brand or image that affects the way others see and think about you. That's why your personal brand and image are so important in determining if you're successful in life .

If you are in business, discussions about personal branding and business branding can be pretty hard to ignore. Maybe you were an early adopter? Signed on to the branding movement before it became everyday chatter. Or maybe you've only just reluctantly come around?