Collaborative Consumption

Hundreds of studies on plants and animal behavior in recent years reveal that living things, including humans, are in reality multispecies events of collaboration and interdependence.

This is seen in the way fungus helps nurture and connect trees, or the way algae and coral form a partne...

1. Who are the relevant actors in your business model?
2. What are their needs and what factors influence them?
3. How have they changed over time?
4. What does this imply for your...

Following customer problem testing, this phase tests the solution:

• Update the business model and team
• Create a product solution presentation (physical) or high fidelity MVP test (web/mobile)
• Test the product solution: See what customers think by asking them.