STEPPS - Deepstash
STEPPS

STEPPS

The six principles or STEPPS, drive things to catch on.  

  1. Social Currency: We share things that make us look good.
  2. Triggers: Top of mind = tip of tongue  
  3. Emotion: When we care, we share.
  4. Public: Built to show, built to grow.
  5. Practical Value: News you can use.
  6. Stories: Information travels under the guise of idle chatter.

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prince_rahul

"A good idea should be like a girl's skirt; long enough to cover the subject and short enough to create interest."

This book explains what makes content contagious. By “content,” I mean stories, news, information, Products, ideas, messages and videos.

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