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The six principles or STEPPS, drive things to catch on.
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Give people a way to make themselves look good while promoting their products and ideas along the way.
There are three ways to do that:
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Sharing extraordinary, novel, or entertaining stories or ads makes people seem more extraordinary, novel, and entertaining.
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Take a $2,000 laptop. While a 10 percent discount may seem like a relatively small number, it immediately seems much bigger when translated into dollars ($200).
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IDEAS CURATED BY
The more one seeks to rise into height and light, the more vigorously do ones roots struggle earthward, downward, into the dark, the deep — into evil.
CURATOR'S NOTE
This book explains what makes content contagious. By “content,” I mean stories, news, information, Products, ideas, messages and videos.
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Different Perspectives Curated by Others from Contagious
Curious about different takes? Check out our book page to explore multiple unique summaries written by Deepstash curators:
24 ideas
Laughing Llama's Key Ideas from Contagious
Jonah Berger
11 ideas
Talha Mumtaz ✔️'s Key Ideas from Contagious
Jonah Berger
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