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The six principles or STEPPS, drive things to catch on.
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Give people a way to make themselves look good while promoting their products and ideas along the way.
There are three ways to do that:
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Sharing extraordinary, novel, or entertaining stories or ads makes people seem more extraordinary, novel, and entertaining.
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Take a $2,000 laptop. While a 10 percent discount may seem like a relatively small number, it immediately seems much bigger when translated into dollars ($200).
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IDEAS CURATED BY
"A good idea should be like a girl's skirt; long enough to cover the subject and short enough to create interest."
CURATOR'S NOTE
This book explains what makes content contagious. By “content,” I mean stories, news, information, Products, ideas, messages and videos.
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