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The craziest ideas—the ones that are most likely to change the world—are often the hardest ones to sell. But that doesn’t mean we stop trying. We build the skills and invest the energy to make ourselves backable. And we realize, as all backable people eventually do, that when you get dismissed, there is always another room.
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MORE IDEAS ON THIS
Go beyond surface research to uncover non-Google-able insights.
Demonstrate the journey that led you to your idea. Share what you uniquely learned through deep field research.
Make audiences feel like insiders.
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We often chalk 'it' up to natural talent or charisma...either you have 'it' or you don't. But 'it' can be learned.
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808 reads
Leverage FOMO - the fear of missing out. Make inaction seem riskier than action.
Show unique benefits of moving now. Make your idea feel like an unstoppable rising tide sweeping people along.
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No one makes it alone. But there’s a reason why some people can get investors or bosses to believe in them while others cannot.
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Stories of how ideas help real people are more compelling than abstractions. Imagine speaking to one person when pitching.
Highlight how a central character uniquely benefits. Build empathy by showing real impact.
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Practice pitches in low-stakes environments to refine style and messaging. Be open to completely reinventing your approach based on feedback.
Embrace failures as learning. Losses prepare you for later wins.
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If you don't truly believe in your ideas, no presentation can save you. Let authentic enthusiasm shine through. Feel a genuine emotional connection to your vision.
As challenges arise, check if they energize or deplete you. Your passion sets the tone.
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825 reads
Be willing to reinvent your thinking around ideas. Let go of preconceived notions of what will work.
Allow new information and context to shape your approach. Rigidity is the enemy of innovation.
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CURATED FROM
IDEAS CURATED BY
In his book Backable, Suneel Gupta argues that the key to success in business isn’t talent, connections, or ideas – it’s the ability to persuade people to take a chance on your ideas. Drawing lessons from hundreds of the world’s biggest thinkers, he shows readers how to craft a story that will make your ideas irresistible, and teaches techniques that will help you overcome objections, close deals, and bring your ideas to life.
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