The most common biases

  • You’re focused on the time and energy you’ve already invested, or the sunk cost fallacy.
  • Your eyes are trained on positive cues -being overly optimistic and loss averse.Always trying harder and for longer.
  • When we realize we’re likely to fail at a job or other endeavor, we begin to see that goal as even more valuable than it was initially.
  • FOMO—and the fear of making a mistake.

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