Stories of how ideas help real people are more compelling than abstractions. Imagine speaking to one person when pitching.
Highlight how a central character uniquely benefits. Build empathy by showing real impact.
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In his book Backable, Suneel Gupta argues that the key to success in business isn’t talent, connections, or ideas – it’s the ability to persuade people to take a chance on your ideas. Drawing lessons from hundreds of the world’s biggest thinkers, he shows readers how to craft a story that will make your ideas irresistible, and teaches techniques that will help you overcome objections, close deals, and bring your ideas to life.
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