Do the Right Thing
Value must be the core, not profit. Business reputation suffers when value is neglected. Creativity applied to value benefits all.
Make life better for customers, employees and partners. This purpose leads to exceptional performance.
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The book "Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance" was written by Felix Oberholzer-Gee and was published by Harvard Business Review Press in 2021. The book offers a strategic framework for companies looking to achieve exceptional performance by doing less, and has been named one of the best strategy books of 2021.
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