When You Should Blitzscale
- Only blitzscale when speed in capturing the market is critical to success.
- Blitzscale when you must rapidly scale an innovation before rivals, not just beat them to market.
- Avoid blitzscaling low-margin businesses.
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"The greatest of follies is to sacrifice health for any other kind of happiness." - Schopenhauer
Blitzscaling by LinkedIn and PayPal co-founder Reid Hoffman introduces readers to the revolutionary scaling process from the title, which turns business strategies on their head by prioritizing speed over efficiency even at the cost of uncertainty. The long-term goal is to blow competitors out of the water by creating a lasting competitive advantage via scaling itself.
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