1. Know your audience;
2. Know your audience;
3. Decide what kind of story you’re telling;
4. Establish your call-to-action;
5. Choose your story medium;
6. Craft your sto...

Emotions are the result of both what happens, and of the story you tell yourself about what happened.

• A victim story: it absolves you of your responsibility for what happened.
• A villain story: it exaggerates the faults of others and makes them responsible for what...

• Rewrite an inconsistency to fit the story. For example, give the suspect who went for a walk in the storm muddy shoes and/or a damp jacket.
• Make the implausible plausible. If a character is acting out of character, rewrite the scene to fit the character actions and speech with th...