Learn more about communication with this collection
How to use storytelling to influence and persuade
How to create a compelling narrative
How to structure your story for maximum impact
Steps of the storytelling process
- Know your audience;
- Know your audience;
- Decide what kind of story you’re telling;
- Establish your call-to-action;
- Choose your story medium;
- Craft your story;
- Share your story.
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Good stories are …
- Entertaining. Good stories keep the reader engaged and interested in what’s coming next.
- Educational. Good stories spark curiosity and add to the reader’s knowledge bank.
- Universal. Good stories are relatable to all reader...
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6.98K reads
Story objectives
If your objective is to:
- Incite action: describe how a successful action was completed in the past and its steps.
- Tell people about yourself, feature genuine, humanizing struggles, failures, and wins.
- Convey values, tap into familiar emotions and si...
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6.88K reads
Why we tell stories
- Stories solidify abstract concepts and simplify complex messages;
- Stories bring people together: stories connect us through the way we feel and respond to them;
- Stories inspire and motivate, by tapping into people’s emotio...
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8.93K reads
Components of a good story
- Characters. Every story features at least one character, and this character will be the key to relating your audience back to the story.
- Conflict. The conflict is the lesson of how the character overcomes a challenge.
- Resolution.
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Storytelling is...
...the process of using fact and narrative to communicate something to your audience.
Some stories are factual, and some are embellished or improvised in order to better explain the core message.
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Components of a good story
- Characters. Every story features at least one character, and this character will be the key to relating your audience back to the story.
- Conflict. The conflict is the lesson of how the character overcomes a challenge.
- Resolution.
What a Good Caption Should Include
- Hook: Grab their attention right off the bat. You have to inspire your audience to click “read more”.
- Value: Deliver on what you promised in your hook and share content that educates, entertains, or sells.
- Call to Action: ...
Story Telling
Our brain enjoys information in the story format. Because stories are easy to remember and stories connect with the audience by an emotional bond.
Remember the difference between reporting a story and telling a story. Storytelling is telling the stories with em...
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