How to create credibility when you don't have a true authority, such as experts, tradition, etc.
1. Use an anti-authority:
A dying smoker can make the point that smoking is bad for you.
2. Use concrete details:
A person's knowledge of details is often viewed as expertise. Telling fascinating Civil War anecdotes with lots of interesting details can make the narrator credible.
3. Use statistics:
Use statistics correctly to illustrate a relationship.
4. Use the Sinatra Trest:
"If I can make it there, I can make it anywhere." Making use of one test case to make the idea credible.
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Robots can store words, people can't! People need to connect the words like connecting the dots or simply put, a STORY. Example, if you read several ideas from a XYZ book on Deepstash, you will need spaced repetition or other such memorization techniques to memories the flashcards. Maybe ideas which are amazing can be remembered. But if you read the same from the book, then because of connecting the dots, story, examples, etc., there will be a higher possibility of remembering everything from the book & even applying it. Stories also calm people down which makes it a great tool for persuasion.
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How to create credibility when you don't have a true authority, such as experts, tradition, etc.
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