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LARRY DOWNES

Big bang disruptors are innovators that enter the market all at once with something so new and revolutionary that it disrupts the entire industry.

LARRY DOWNES

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The older I get, the more I realize what really matters in life.

The book Big Bang Disruption by Downes and Nunes analyzes how innovation happens lightning-fast in the digital age, overturning incumbents overnight. It provides strategies for both disruptors and incumbent firms.

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