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Big bang disruptors are innovators that enter the market all at once with something so new and revolutionary that it disrupts the entire industry.
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"Big bang disruption" happens when digital innovators leverage new technology to rapidly introduce revolutionary new offerings, devastating incumbents who are unprepared. It is sudden, swift and disruptive on an industry scale.
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Disruptors should start niche, perfect the model, identify barriers incumbents face, then rapidly scale up. They should take advantage of incumbents' paralyzed denial to establish market dominance quickly before responses come.
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In fields prone to big bang disruption, pursue careers resilient to sudden industry change. Seek transferable skills, creative roles, emotional intelligence and abstract expertise less vulnerable to disruption.
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Cultivating beginner’s mind, running fast experiments, collaborating beyond silos, and learning to disrupt yourself are essential.
In exponential times, serial reinvention is required to survive and stay relevant.
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IDEAS CURATED BY
CURATOR'S NOTE
The book Big Bang Disruption by Downes and Nunes analyzes how innovation happens lightning-fast in the digital age, overturning incumbents overnight. It provides strategies for both disruptors and incumbent firms.
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