Why Incumbents Struggle to Respond
- Incumbents struggle to respond quickly to big bang disruptors due to structures like cost focus, process rigor, and conventions.
- Their operations excel at slow, linear innovation but falter amid exponential digital change.
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The book Big Bang Disruption by Downes and Nunes analyzes how innovation happens lightning-fast in the digital age, overturning incumbents overnight. It provides strategies for both disruptors and incumbent firms.
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