How Incumbents Can Pivot
- Incumbents must disrupt their own business models through careful but rapid pivots.
- Leverage existing strengths like resources, while freeing creative teams from constraints.
- Iteratively test multiple small-scale projects.
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The book Big Bang Disruption by Downes and Nunes analyzes how innovation happens lightning-fast in the digital age, overturning incumbents overnight. It provides strategies for both disruptors and incumbent firms.
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