Users who buy on web are different than those who buy on mobile

Headway confirmed this in their Facebook Ad campaigns, which bring different types of users for each platform. For them, users that buy on web tend to be older. As such:

• They prefer web products and web purchases rather than mobile apps and subscriptions
• They choose different content topics
• They prefer reading content instead of listening to it
• They like taking tests, which is why Headway designed their web funnel as a quiz.