Non-trial plans perform as well as trial plans on web

Headway observed that funnels with non-trial subscription plans have the same conversion rate as those with trial plans. This happens because:

• on one hand both plans need you to convince people to enter their credit card details, and
• on the other hand the trial plans confuse people as to why they need to enter their credit card to start a free trial.

In addition, non-trial plans charge immediately and don't suffer the trial-to-subscription drop-off of the trial plans.