The Call To Action - Deepstash
The Call To Action

The Call To Action

There are two kinds of calls to action:

  1. Direct calls to action; and
  2. Transitional calls to action.

A direct call to action is something that leads to a sale, or at least is the first step down a path that leads to a sale.

Transitional calls to action, however, contain less risk and usually offer the customer something for free.

94

356 reads

CURATED FROM

IDEAS CURATED BY

coab

Education officer at museum

Everything can be a story! Even your brand! The book Building a Storybrand by Donald Miller provides a framework for crafting a compelling brand story that resonates with customers. It applies storytelling techniques to business messaging.

Similar ideas to The Call To Action

How to take action with your goals

  1. Choose an action and an attitude that will make the highest contribution toward your goal. The actions are the daily habits that make everything else easier. The attitude is believing that it will work.
  2. Give yourself instructions to follow

The Delusion of Single Explanations

Success cannot be usually attributed to one factor.

Many studies show that a particular factor—strong company culture or customer focus or great leadership—leads to improved performance. 

But since many of these factors are highly correlated, the effect of each one is...

How to build a lead scoring model

Turn buyers into buyer personas using existing sales data and observations. Separate your leads into converted leads and dead leads. Then use the lead-scoring criteria to rank all your converted leads.

Main lead scoring categories:

    Read & Learn

    20x Faster

    without
    deepstash

    with
    deepstash

    with

    deepstash

    Personalized microlearning

    100+ Learning Journeys

    Access to 200,000+ ideas

    Access to the mobile app

    Unlimited idea saving

    Unlimited history

    Unlimited listening to ideas

    Downloading & offline access

    Supercharge your mind with one idea per day

    Enter your email and spend 1 minute every day to learn something new.

    Email

    I agree to receive email updates