There are two kinds of calls to action:
A direct call to action is something that leads to a sale, or at least is the first step down a path that leads to a sale.
Transitional calls to action, however, contain less risk and usually offer the customer something for free.
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Everything can be a story! Even your brand! The book Building a Storybrand by Donald Miller provides a framework for crafting a compelling brand story that resonates with customers. It applies storytelling techniques to business messaging.
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Turn buyers into buyer personas using existing sales data and observations. Separate your leads into converted leads and dead leads. Then use the lead-scoring criteria to rank all your converted leads.
Main lead scoring categories:
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