Quote by BEN PARR - Deepstash
BEN PARR

Great leaders turn ideas into captivating causes that motivate others to act.

BEN PARR

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matclar

Diplomatic Services operational officer

Captivology: The Science of Capturing People's Attention is a book by Ben Parr. In the book, Parr examines the psychological phenomenon that captivates our attention and how we can use this to our advantage.He looks at the science behind attention and explores the factors that make something captivating, including storytelling, emotion, engagement, and more.

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