Captivology - Deepstash


Ben Parr

9 ideas


611 reads


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Great leaders turn ideas into captivating causes that motivate others to act.



99 reads

Understanding Human Attention

Understanding Human Attention

Human attention is increasingly overwhelmed by digital distraction. To earn attention, we must understand its psychology - our needs for novelty, emotion, and vision.

Design captivating messages and experiences that speak to these needs.


79 reads

Crafting Captivating Stories

Crafting Captivating Stories

  • Leverage classic storytelling techniques of conflict, tension, stakes, and resolution.
  • Build empathy through relatable characters.
  • Frame stories around transformation and meaning.
  • Make abstract ideas vivid through narrative.
  • Stories spark action.


73 reads

Cultivating Curiosity

Cultivating Curiosity

Curiosity is key to engagement. Leave gaps for the imagination. Hint at something deeper. Ask provocative questions. Reveal secrets and insights over time.

Surprise people and subvert expectations. Set up mysteries.


60 reads

Conveying Authenticity

Conveying Authenticity

Authenticity requires sharing genuine motives and personality. Be boldly vulnerable. Celebrate flaws. Abandon polished perfection; it distances people.

Imperfection breeds connection when real.


58 reads

Inspiring with Purpose

Inspiring with Purpose

Activation requires inspiration. Convey your purpose clearly. Show how you improve lives. Paint a vision people can participate in.

Enable people to transcend self-interest and be part of something meaningful.


64 reads

Designing Mesmerizing Experiences

Designing Mesmerizing Experiences

  • Experiences, not just information, grab attention.
  • Craft immersive events that engage the senses on many levels.
  • Make people active participants, not just observers.
  • Leverage surprises and rituals.


58 reads

Spreading Contagious Messages

Spreading Contagious Messages

Ideas must spark conversations and sharing to spread. Determine your key messages and calls to action.

Make content visual, unexpected, and emotional to increase sharing.


54 reads

Measuring Authentic Impact

Measuring Authentic Impact

Avoid vanity metrics like views or followers. Assess how you change beliefs, inspire action, build loyalty, and help people.

Measure authentic engagement and lives touched, not just reach.


66 reads



Diplomatic Services operational officer


Captivology: The Science of Capturing People's Attention is a book by Ben Parr. In the book, Parr examines the psychological phenomenon that captivates our attention and how we can use this to our advantage.He looks at the science behind attention and explores the factors that make something captivating, including storytelling, emotion, engagement, and more.

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