Crafting Captivating Stories
- Leverage classic storytelling techniques of conflict, tension, stakes, and resolution.
- Build empathy through relatable characters.
- Frame stories around transformation and meaning.
- Make abstract ideas vivid through narrative.
- Stories spark action.
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Captivology: The Science of Capturing People's Attention is a book by Ben Parr. In the book, Parr examines the psychological phenomenon that captivates our attention and how we can use this to our advantage.He looks at the science behind attention and explores the factors that make something captivating, including storytelling, emotion, engagement, and more.
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