Measuring Authentic Impact
Avoid vanity metrics like views or followers. Assess how you change beliefs, inspire action, build loyalty, and help people.
Measure authentic engagement and lives touched, not just reach.
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Captivology: The Science of Capturing People's Attention is a book by Ben Parr. In the book, Parr examines the psychological phenomenon that captivates our attention and how we can use this to our advantage.He looks at the science behind attention and explores the factors that make something captivating, including storytelling, emotion, engagement, and more.
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