Anchoring bias occurs when people rely too heavily on the first piece of information (the "anchor") they encounter when making decisions. Subsequent information is often evaluated in relation to this anchor, leading to skewed judgments.
Example: if you're trying to convince your partner to buy you a 1000 dollars present, you could start by showing them 4000 - 6000 dollars worth of presents throughout the day, so that their mind woulf be anchored on that price range and therfore the 1000 dollars present would seem cheap and affordable.
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"'Thinking, Fast and Slow' by Daniel Kahneman is a profound exploration of the human mind, unraveling the intricacies of how we think, decide, and often misjudge.
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Similar ideas to Anchoring Bias
Anchoring is a cognitive bias where an individual depends too heavily on an initial piece of information offered to make subsequent judgments during decision making.
Anchoring influences all kinds of purchases. Research found that people who move to a new city generall...
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