10 Golden Nuggets to Building A Business That's Truly Yours

Authenticity transforms normal insecurity into grounded confidence. 

While faked confidence hides insecurity, weakness and self-doubt, true authenticity owns and acknowledges these less pleasant experiences in a way that ultimately enhances our sense of self.

A belief in the morally good self is a powerful idea that can help a person to keep trying. But it can also fuel an existential crisis if your life doesn't match up to your "true self."

The idea of a true self deep down can mean there is a real you to be f...

• H - Honesty. Being true and clear in what you say
• A - Authenticity, which is just being yourself.
• I - Integrity, which is actually doing what you say and being somebody people can trust.
• L - Love....