Restricting Offerings to Focus on Your Core
Resist serving every customer need. Instead, commit to delivering extreme value to a specific audience through focused offerings.
- Variability makes consistent service impossible.
- Restrict offerings to double down on your core strength.
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Clockwork by Mike Michalowicz is a business book that outlines a system for building a business that can run without the owner. The book outlines what the author calls the 4D mix (doing, deciding, delegating, and designing) and the 7 stages of building a Clockwork business.
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