Clockwork - Deepstash


Mike Michalowicz



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A business entirely dependent on you will never be worth more than your time.



1.26K reads

Analyzing Your Current 4D Mix

Analyzing Your Current 4D Mix

Start by analyzing how your business currently allocates time between Doing, Deciding, Delegating, and Designing (your "4D Mix").

This sets a baseline to improve from. The goal is optimizing the mix so your business spends most time Doing work, with just enough Deciding, Delegating, and Designing to support operations.


889 reads

Identifying and Protecting Your Queen Bee Role

Identifying and Protecting Your Queen Bee Role

Determine the core business function most crucial for your success - your "Queen Bee Role". This thrive factor should be priority #1.

Empower your team to protect this function above all else. Only when the QBR is humming can other roles do their most vital work.


794 reads

Documenting Existing Systems for Transferability

Documenting Existing Systems for Transferability

Document the systems your business already uses so they can be transferred to your team and replicated. Capture them in an easily shared format - avoid rigid manuals.

Make existing knowledge transferable so the business isn't reliant solely on you.


694 reads

Optimizing Team Structure and Strengths

Optimizing Team Structure and Strengths

  • Treat your business's team structure as a flexible web rather than rigid hierarchy.
  • Adjust roles to maximize each individual's natural strengths.
  • Match people's innate traits to the jobs needing those traits.
  • Let employees fluidly move between complementary functions. 


640 reads

Restricting Offerings to Focus on Your Core

Restricting Offerings to Focus on Your Core

Resist serving every customer need. Instead, commit to delivering extreme value to a specific audience through focused offerings.

  • Variability makes consistent service impossible.
  • Restrict offerings to double down on your core strength.


635 reads

Creating Business Dashboards for Visibility

Creating Business Dashboards for Visibility

Design clear dashboards to monitor your key metrics for financial health, operations, and growth.

Dashboards enable you to lead at a strategic level without getting dragged into details. Maintain visibility even if not there daily.


584 reads

Achieving Sustainable Clockwork Efficiency

Achieving Sustainable Clockwork Efficiency

With optimized systems, your business can sustainably run itself without daily founder involvement.

Clockwork efficiency is the end goal - consistent, quality results, and growth with minimal direct oversight needed from you.

True freedom.


589 reads



"If you think education is expensive, try ignorance. " ~ Derek Bok


Clockwork by Mike Michalowicz is a business book that outlines a system for building a business that can run without the owner. The book outlines what the author calls the 4D mix (doing, deciding, delegating, and designing) and the 7 stages of building a Clockwork business.

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