Here's a golden nugget for you:
Business is all about relationships.
Instead of seeing customers as numbers, see them as people.
Build genuine, authentic relationships with them.
When you connect on a deeper level, you create a community around your brand.
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Lessons from ‘Company of One’ that teaches us to embrace a new entrepreneurial approach where genuine relationships and personal vision redefine success, proving that sometimes, less is truly more.
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Similar ideas to 7. "Build Strong Relationships"
You don’t just want customers who recognize your brand and use your business once — you want to create customers who continue to come back.
With good branding, you can give your brand a more human side, which your customers can relate to more than a company that’s strictly all business.
...You can build trust with the effective use of humour because humour often reveals the authentic person lurking under the professional mask.
Numerous studies suggest that people who share a healthy, positive sense of humour tend be more likable and are viewed as being more trustworthy. All o...
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