Valuing the Mastery of Craft Over Growth
- Focus on relentlessly honing and mastering your core craft rather than chasing endless business growth and scale.
- Grow your impact and income vertically by getting better at what you uniquely do, not expanding your offerings horizontally.
- Stay small and focused intentionally in order to maintain control over your work and brand.
- Growth for its own sake is often counterproductive beyond a certain point of diminishing returns.
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In Company of One, Paul Jarvis makes the case for staying small and rejecting growth for growth's sake. He provides strategies for solopreneurs to thrive through focus on perfecting their craft, not endless expansion.
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