Company of One - Deepstash
Company of One

Company of One

Paul Jarvis

9 ideas


1.9K reads


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Valuing the Mastery of Craft Over Growth

Valuing the Mastery of Craft Over Growth

  • Focus on relentlessly honing and mastering your core craft rather than chasing endless business growth and scale.
  • Grow your impact and income vertically by getting better at what you uniquely do, not expanding your offerings horizontally.
  • Stay small and focused intentionally in order to maintain control over your work and brand.
  • Growth for its own sake is often counterproductive beyond a certain point of diminishing returns.


275 reads


Scaling your business makes you beholden to it rather than having it work for you.



351 reads

Creating Authentic Individual Connections

Creating Authentic Individual Connections

Connect with individual customers in an authentic way that builds loyalty and community rather than chasing mass markets and faceless scale.

Marketing should be human-focused first and foremost before technical scale. Nurture real relationships that can outlast fads.

Avoid diluting your brand through excessive bureaucracy and hierarchy. Keep quality high by staying small.


226 reads

Pursuing Mastery Within a Niche

Pursuing Mastery Within a Niche

Become world-class at one core niche skill rather than diluting your gifts across too many areas. Fame and rapid growth often erode quality, uniqueness and passion.

Depth of expertise beats breadth. Identify the true essence of your craft and polish it repeatedly to perfection. Resist scope creep.


199 reads

Structuring Your Business for Maximum Freedom

Structuring Your Business for Maximum Freedom

Design your business model and operations to maximize freedom, flexibility and independence rather than chasing VC funding or high valuations.

  • Avoid exponential growth that sacrifices lifestyle, enjoyment or control.
  • Remain location independent.
  • You set the terms for how, when and where you work.


189 reads

Ignoring Conventional Growth-Focused Wisdom

Ignoring Conventional Growth-Focused Wisdom

Reject the conventional wisdom that bigger is always better. An endless drive for more customers, data and staff often creates complexity rather than efficiency.

Stay intentionally small and lean to enable agility. Imposing constraints breeds creativity. You likely don't need a huge empire to find success.


169 reads

Iterating and Evolving Rather Than Rapidly Scaling

Iterating and Evolving Rather Than Rapidly Scaling

Improve your offering, processes and systems through small but constant iterations versus trying to rapidly scale up overnight.

Listen carefully to customer feedback and let it drive incremental innovations.

Radical growth often stifles innovation and jeopardizes quality. Evolve don't explode.


168 reads

Automating Smartly to Augment Human Effort

Automating Smartly to Augment Human Effort

  • Automate tedious administrative or repetitive tasks but not core creative work where the human touch still matters most.
  • Excessive automation can damage quality, uniqueness and humanity.
  • Use technology thoughtfully - to liberate human efforts on what people do best.


160 reads

Savoring the Control From Remaining Small

Savoring the Control From Remaining Small

  • Stay small enough to maximize control over your use of time, your personal brand, culture and revenue streams.
  • Large hierarchical organizations inevitably face bureaucracy and dilution.
  • Fierce independence often fuels innovation and nimbleness. Less can be more.


171 reads



Diplomatic Services operational officer


In Company of One, Paul Jarvis makes the case for staying small and rejecting growth for growth's sake. He provides strategies for solopreneurs to thrive through focus on perfecting their craft, not endless expansion.

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