Become world-class at one core niche skill rather than diluting your gifts across too many areas. Fame and rapid growth often erode quality, uniqueness and passion.
Depth of expertise beats breadth. Identify the true essence of your craft and polish it repeatedly to perfection. Resist scope creep.
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In Company of One, Paul Jarvis makes the case for staying small and rejecting growth for growth's sake. He provides strategies for solopreneurs to thrive through focus on perfecting their craft, not endless expansion.
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