Iterating and Evolving Rather Than Rapidly Scaling
Improve your offering, processes and systems through small but constant iterations versus trying to rapidly scale up overnight.
Listen carefully to customer feedback and let it drive incremental innovations.
Radical growth often stifles innovation and jeopardizes quality. Evolve don't explode.
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In Company of One, Paul Jarvis makes the case for staying small and rejecting growth for growth's sake. He provides strategies for solopreneurs to thrive through focus on perfecting their craft, not endless expansion.
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