Understand your customers to create better marketing campaigns
Your marketing campaigns should speak in a way that makes sense to your customers.
There are 3 aspects to take into account:
- Demographics: age, gender, location, revenue etc.
- Psychographics: what motivates them. Find out based on where your existing users came from and what they are doing most often in your app.
- Valuegraphics: what they value (community, personal growth, etc.). Find out what matters to them because that influences what they buy. Look at reviews and user interviews.
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